Tuesday, May 28, 2019
Advertising Essay examples -- essays research papers
School, family and church all have an rig on teen geezerhoodrs, but nix will ever measure up to the effect that advertising has on our nations youth. The advertisementstarget our youth by way of radio, television and newspaper. Advertisers mapping special tactics to persuade youth to buy their products. With the ever growing world of mass media becoming more accessible to children, we must realize the effect advertising has on the youth of today. Multiple television labels ar commonplace in todays homes. Today, at least one television set is in 98.2% of American households. (Television Bureau of Advertising, 2001) Television viewing is no longer a family activity. Fifty-six percent of thirteen to seventeen year olds have a television set in their bedrooms. (Gentile & Walsh, 2002) Advertising reaches more and more people every year.Children spend more time watching television than any early(a) activity except sleeping. By age 18, the average American teenager will have spent m ore time watching television-25, 000 hours-than learning in the classroom. (American Academy of Pediatrics) Children are also bombarded by ads every day through television, radio, and print. Advertisers now focus their ads more heavily towards children and teens than adults. Many ads that are adult ads are now appealing to younger people by having young attractive people in the advertisements. Television is the fastest growing market with advertising. It has grown so quickly because the message can appeal to the eye, the ear, and the mind. Television ads are quick, persuasive, and enticing. The advertising and marketing budgets aimed at children approached $12 billion dollars. Four hours of television programming fill about 100 ads. (Minneapolis Star Tribune, 1999) The cost of owning a television has dropped, therefore making ads reach more people than ever before.Radio advertising has forever and a day profited well in the United States for many reasons. Radio is very cheap and in force(p) to a certain point. Radio does not have the visual aspects that television has but it can contain catchy phrases or jingles. Radio is better than television in the aspect of targeting and audience. Many radio stations have topical anaesthetic advertisements to appe... ...wn on that station. Parents can set the v-chip ratings to suit the age group of their children, so only the acceptable maturity rating television stations will push through on the screen.Many steps made by the government have helped the screening of inappropriate material to youth. Technologies such as v-chip, parental controls, and television age ratings help to a certain extent but media will always search for new ways to influence young Americans.Television is the most effective way to advertise in most cases but certainly not the only way. The cheap, appealing, and accessible advertising through the internet has been growing every year. say about the effectiveness of this advertising has come main ly from industry reports. Five recent reports conclude that internet advertisements build cross outs (i.e., increase advertisement awareness, brand awareness, brand image, or intent to purchase). These studies suggest that size, use of interactive elements (such as flash or DHTML), and advertisement position increase branding (Interactive Advertising Bureau, 2002).