Saturday, May 18, 2019
Brand Munchy Essay
1.0 IntroductionMunchys is a brand for various product foods which is includes wafers, roll wafers and cooky. Today, Munchys has constructd more than 70 products which argon biscuits, wafers and crackers. skipper Munch Cookies, Lexus Sandwich Crackers, Oat Krunch, Muzic & Nuss Wafer Cubes, Sugar & Lite Cream Crackers, Mini Sandwich Biscuits, Munchini, Yosss & Speed Wafer Sticks, Marie Biscuits and Gigabite Wafer Rolls are the beat out seller among the products of Munchys. Munchys is successfully in their branding and become amount one wafer producer and number two for producing biscuits in Malaysia. Both Munchy Food Industries Sendiri Berhad (MFI) and Munchy World Marketing Sendiri Berhad (MW) are entities of Munchys. The main factory of munchys is located at Batu Pahat, Malaysia. There call for around 60 countries and over 20 000 retailers in Malaysia is change Munchys products. Besides that, 12 distribution and marketing offices is located in Malaysia, Singapore and Thailand .The mission of Munchys is to provide joyful, cheeky and reasonable price of biscuits and snacks for everybody. In 2020, Munchys wish to achieve 100 countries is distributing their products to strain their vision. Munchys believe that they can become a well-known brand with continuously exploitation and progress in their products. They will continue to work hardly for fun snack dream and be accepted as a brand that makes Malaysia proud.2.0 SWOT AnalysisSWOT analysis is a strategic gibe which is used to analyze the internal and orthogonal factors for helping to identify the organizations goals by ascertain and overcome obstacles that will be faced (Ahmad Reza Ommani, 2011). SWOT can be divided into internal factors (strengths and weaknesses) and external factors (opportunities and threats).Munchys always choose the best ingredients to produce delicious biscuit and wafers. Munchys believe that highest eccentric of biscuit and wafer stick is only can be produced with using the b est ingredient. Thus, they are considerate totally aspect when choosing supplier of ingredient. Besides that,they also focus on their brand building by hiring an internationalist adviser to create a unique and well-known brand around the world. Since Munchys biscuits are produce in Malaysia, it helps in lowering their production costs. Thus, Munchys has become Number 1 brand biscuit in Malaysia in 2008. Furthermore, strength of Munchys is focusing on product development continuously by designing product packaging and their brand image to attract more customers to support their product.Munchys is only emphasize on the packing of their products and how to make their product more creativity and innovative. This becomes weakness of Munchys as they dont have various with their product and flavor. For example, Nestle Company has various products like milo, coffee, milk, yogurt, ice-cream and others. The regard as of their products in market can be enhanced with this variety of product s as customers range is increased. Besides that, thither are some products of Munchys which are quite sweets. It is not so suitable for people who have diabetes.Next, there will be Munchys opportunities. Munchys has joint ventures with retailers such as supermarkets. The benefits of consolidation with retailers are going to get better locations for franchisees. Besides that, Munchys also responds to social changes by doing innovation and development to produce healthier lifestyle biscuits such as Oat Krunch. Since the price of Munchys biscuits is quite reasonable, financial crises would not have impact on biscuit market. Furthermore, Munchys has a very good forecast for the future. In addition, Asians love sweets are also an advantageous to Munchys in promote their product.